"As Canada's largest hockey retailer, the official sporting goods retailer of Hockey Canada and a proud partner of many Canadian NHL teams, we are beyond thrilled to welcome Sidney Crosby to our team," says Tom Quinn, President and COO of The Forzani Group Ltd. "Through his professionalism on and off the ice as well as his dedication and commitment to the game of hockey, Sidney is truly an athlete that all Canadians can look up to."This partnership also gets Sid involved with another charity called "The Power of Sports for Kids." This charity is "devoted to bringing sports, activity and play to underprivileged youth across the country."
"My time spent on the ice as a kid was me always dreaming of being able to play in the NHL one day," says Crosby. "I am fortunate enough to be able to have that dream come true and know there are other kids out there who share the same passion. Equipment is such an important part of playing the game for safety and performance. With this in mind, I am happy to be working with The Forzani Group and Reebok to provide the equipment with my name on it to the next generation of Canadian hockey players."