Honestly, I just rolled my eyes as I watched the video. If anything, I think Laraque makes himself look like a HUGE doucher in it!!
Shortly after it's release, Laraque did apologize publicly and had this to say:
He said he had no idea what the ad's script was when he arrived for the TV shoot, and that he only agreed to do it because it offered a lucrative payday for charity. He said he always donates proceeds from his off-ice activities to charity, and that he was prepared to help a women's rights group to make up for his appearance in the ad.
"If I'd known (the ad's content) I wouldn't have done it - that's for sure.''
You know -- WHATEVER!!! Here's the video, come to your own conclusions!!